Post Name: Laboratory Technical Assistant – Marketing and Salesmanship
Department: Vocational Higher Secondary Education (VHSE)
Paper Code: 29/2015
Date of Examination: 12th February 2015
Exam Mode: OMR (Offline – Multiple Choice Objective Test)
Medium of Question Paper: English
Total Marks: 100
Duration: 1 hour 15 minutes
Negative Marking: Yes (1/3 mark deducted for each incorrect answer)

Exam Overview:

The Kerala Public Service Commission (Kerala PSC) conducted this examination on 12.02.2015 to recruit candidates for the position of Laboratory Technical Assistant in Marketing and Salesmanship under the Vocational Higher Secondary Education (VHSE) stream. This role supports the practical and instructional needs of VHSE schools offering marketing and sales-oriented vocational courses.

The Lab Technical Assistant helps students with sales simulations, maintains training equipment and promotional materials, and supports classroom and lab-based learning activities related to modern marketing practices and sales management.

Exam Pattern:

Syllabus Breakdown & Topics Covered:

Core Subject – Marketing and Salesmanship (70 Questions)

• Fundamentals of marketing and sales

• Marketing mix (4 Ps – Product, Price, Place, Promotion)

• Consumer behavior and market segmentation

• Selling techniques and salesmanship skills

• Retail and wholesale trade practices

• Advertising, branding, and packaging

• Customer relationship management (CRM)

• Sales planning and territory management

• After-sales service and customer satisfaction

• E-commerce, digital marketing basics

• Business communication and ethics in marketing

General Knowledge & Current Affairs (10 Questions)

• Indian history, geography, economy, and polity

• Constitution of India and key articles

• National and international current affairs

• Recent developments in trade, commerce, and industry

• Important schemes and policies related to skill development and vocational education

General English (10 Questions)

• Basic grammar: articles, prepositions, tenses

• Vocabulary: synonyms, antonyms, idioms, and phrases

• Sentence correction and completion

• Reading comprehension

• Common usage and spelling

Arithmetic & Mental Ability (10 Questions)

• Simplification, percentages, ratios, and proportions

• Time and work, profit and loss

• Simple interest and compound interest

• Number series, data interpretation

• Logical reasoning and analytical puzzles

Click the below link to download PDF format of Kerala PSC Previous Question Paper of Laboratory Technical Assistant (Marketing and Salesmanship)